Question

A high-end department store launched a commercial campaign for advertising its newly launched line of formal wear. Given that the campaign successfully promoted the sales of the formal wear line, in which phase of the fashion life cycle is the garment now?

a. the obsolescence phase

b. the introductory phase

c. the decline phase

d. the rise phase

Answer 1

The rise phase means the growth stage of the fashion life cycle as the advertising campaign had been successful in promotion the clothing to the market