Question

A pair of entrepreneurs have an idea for a diagnostic service business that will identify if patients have a specific type of disease what are the most important factors to consider before they start their business

Answer 1

Ask 4Ws and H:

What are the customers pain points?

What is it?

Who is it for?

Why do they need it?

How does it work?

Answering these questions will give you the foundation / purpose before you start your business.