Question

Small business owners usually invest little money into new marketing strategies because

Answer 1

Small business owners usually invest little money into new marketing strategies because they focus on building their business first. They use the ongoing marketing strategies for the business development. They focus on standing their business first, they want to make their product recognizable in the market. They want to make a place in the market with the existing strategies. Once they have established the business, and has made its place in the market, then they can think of the new strategies of marketing to expand their business.

Answer 2

The answer is: many small business owners invest money into other areas of the business.

Small business usually still struggle in paying all the necessary expense for daily operation. So they cannot afford the marketing strategy that require a lot of capital (such as magazine, billboards, television, etc.). Business start to put more into marketing strategies when it inteded to be a player in a large market.