Question

Which of the following is a technological trend affecting consumer behavior?

A- meeting affiliation needs
B. Evaluate purchases
C. Having reference groups
D. Using mobile devices

Answer 1

The answer is: D. using mobile device

Mobile device and other similar gadgets is predicted to took up more than 10 hours of attention for average people. This mean that consumer behaviors would be strongly influenced by the thing they see in their mobile device. Many companies aware of this situation and start to turn into social media as their main marketing platform.