Question

Forces in a​ company's macroenvironment that shape opportunities and pose threats to the company include​ what?

a. ​competitors, suppliers,​ natural, publics, and culture
b. ​demographic, economic,​ natural, technological,​ political/social, and cultural forces
c. ​demographics, technology,​ culture, political, and publics
d. ​competitors, marketing​ intermediaries, publics,​ natural, and customers
e. ​competitors, marketing​ intermediaries, demographics,​ political, and technology

Answer 1

Answer: b). demographic, economic, natural, technological, political/social, and cultural forces

Step-by-step explanation: Demographic, economic, natural, technological, political/social, and cultural forces are the forces that affect the strategic planning process of a company's macro environment. These forces shape opportunities and pose threats to the company’s. Thus, all these factors must be taken into account when making strategic decisions about the progress of the company. So, b is the correct choice.