Answer:
The correct answer is - qualitative measurements.
Step-by-step explanation:
When the information about characteristics is tough to describe of define by measuring or represent numerically, qualitative measurements are used to describe it.
These measurements are carried out by information collected through all senses such as vision, hearing, touch, smell, and taste. For example softness of the skin, the color of hair.
Thus, the correct answer is - qualitative measurements.