Answer;
-Frames
Much like signs and symbols, frames appear natural and go largely unquestioned.
Step-by-step explanation;
Framing involves the presentation and communication of a message in a particular way that influences our perception of it; frames act like signs/symbols in semiotics (once accepted, they appear natural and go largely unquestioned); also shapes our perceptions of people, places, issues, and events; veteran's "rights" versus "benefits" provide an example of this.