Question

Amber is conducting research on the negative portrayal of hispanics in the media. she searches through newspapers to document instances of discriminatory language toward hispanics. what type of research is amber conducting?

Answer 1

I believe the answer is: Content analysis

Content analysis refers to research technique used to create a similar and valid reasoning by reading a certain material and interpret it with our own opinion. In sociological setting, content analysis is often used to examine pattern of communication in systematic manner in order to determine the communication preference within one society.