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The main reason that achieving high response rates and limiting selection bias are so important is that they:

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User Gonca
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I believe the answer is: increasing generalizability

Generalizability refers to the extend that a conclusion of a research could be applicable to different people. As generalizability goes higher, The reliability of the measurement would be increased. and it could easily be replicable even if the test subjects are drastically altered.

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User Kadzhaev Marat
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