In a free-enterprise system, the consumer decides what goods and services they are going to buy and whom to buy them.
Free-enterprise system is a type of economy where private companies or business can operate without government's intervention; their products, prices, and services are determined solely by the market, and they are free to compete with other companies without any government interference. Likewise, consumers are free to decide what services or goods to buy and whom to buy, according to their own interest.