Question

HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n)

Answer 1

Nicoloss is an example of a Specialty product

Step-by-step explanation

A specialty product is one which specific consumers will actively buy because it contains specific characteristics. In this case Nicoloss is special because it has no nicotine and helps cigarette users to overcome the addiction. The company resorted to a more active and promotional activities to reach only those users who know what they want.