Question

Vance saw an ad in the newspaper that showed a new four-door sedan on sale for $15999. When Vance arrived at the dealership, he was told that the last sales model was just sold but that that identical model was available for $17999. What is this sales strategy better known as?

Answer 1

This sales strategy is better known as bait and switch.

Answer 2

This strategy is called bait and switch.

Explanation:

When Vance arrived at the dealership, he was told that the last sales model at $15999 was just sold but that that identical model was available for $17999.

This strategy is called bait and switch.

Bait and switch strategy is a sales tactic where salesperson lures the customers with low prices on unavailable items (like here the ad was given for low price, but it was not available in reality) but in return sells the customer a similar and costlier item.