Question

Joanna does not think carefully and deliberately about what a politician says during a debate. instead, she attends to the politician's winning smile and boyish good looks. joanna is attending to the ________ route to persuasion

Answer 1

The answer: peripheral

The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.