Why is it important for a marketer to understand how a customer makes that final purchasing decision?

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asked Dec 6, 2019 78.4k views

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Mathieu Van Nevel · Answer 1 · 2019-12-13T21:29:33+0000

It ensures the marketers consider the whole buying process rather than just the purchase decision. This model implies that customers go through all stages in every purchase they make.

Why is it important for a marketer to understand how a customer makes that final purchasing decision?

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