Question

Organic foods international has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at organic foods and attend monthly health events that take place at organic foods stores. each of the individual stores has hired two new employees to handle the anticipated increase in customer traffic. organic foods is using a _____ strategy.

Answer 1

Organic foods is using a growth strategy. A growth strategy is a strategy companies use when they want to grow their product depth, customer basis or product knowledge. There are four broad growth strategies to help a company achieve success. The four main growth strategies are diversification, product development, market penetration, and market development.