Question

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as _________.

Answer 1

Culture.

Step-by-step explanation:

Culture are the beliefs, values, attitudes of a person or company in order to set the north of plans. These constitute the principles that guide the whole organisation, it's part of its identity.

Also, they help to evaluate if the company is in the right path that the set as aims.