asked 174k views
2 votes
Advertisers use​ ________ in order to display more relevant ads based on a​ user's search and browsing history.

asked
User Lornix
by
7.5k points

1 Answer

3 votes
Advertisers use​ behavioral targeting in order to display more relevant ads based on a​ user's search and browsing history.
Online publishers and advertisers use this method of advertising to compily information about a user so ads that are specifically relevant to that person show up in their browser.The main goal is to increase the effectiveness of the campaigns.
answered
User HHeckner
by
8.6k points