Question

Before you start writing your proposal, you must think about your subject, occasion, purpose, and _____. authority attitude audience appeal

Answer 1

The answer should be option B "attitude." Attitude also known as tone would be fit in this question. Tone is the attitude or the way the author, narrator, or reader speaks in the story that gives you the feeling. In this case a proposals tone would be deep, moving, inspiring, etc....

Hope this helps!