asked 124k views
3 votes
The purpose of loyalty programs is to ____________.

a. decrease the threat of substitute products
b. influence future behavior
c. reward past behavior
d. increase buyer power

asked
User Tinno TL
by
7.7k points

2 Answers

4 votes
The correct answer is B.). Hope this helps :)
answered
User Miyoko
by
8.0k points
5 votes
B. Influence future behavior
answered
User Claasz
by
8.6k points

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