What's the most important consideration a company should make before accepting a sponsorship proposal? The company needs to make sure the value is going to represent the company wanting to be used for sponsoring in the best light. They need to make sure their guidelines are met and that the company is receiving the best return on their investment. Being sponsored isn't cheap, the company sponsoring is normally paying a lot of money to represent a company and want to make sure they are getting the most out of the deal, equally.