The chief executive officer (or ceo) is the top executive officer, and he or she reports to the board. the chairperson of the board often also serves as the ceo. most firms also have a chief operating officer (coo) and a chief financial officer (cfo). the coo is often designated as the firm's president and directs the firm's operations. the cfo is in charge of accounting, financing, credit policy, decisions regarding asset acquisitions, and investor relations. true or false