Northland Juices, a division of New York-based Apple & Eve, competes with Ocean Spray in the cranberry juice category. To be successful, Northland must create selective demand in order to be selected over competitors.
Step-by-step explanation:
Selective advertisement for competition requires ads to convince customers of the value of your particular brand advertisement. It varies from primary demand publicity and involves messages supporting the advantages of a special category of goods.
This is achieved using product messages which differentiate the products or services of the firm from everyone else based on their unique advantages or features. In general, specific demand advertisements can be detected by staring at the message's material. If it relies on a particular brand and its benefits, targeted demand is the target.