Question

When a firm focuses marketing efforts on a specific market segment the company is using a ___________.

a) concentrated targetingb) differentiatedc) heterogeneous marketd) undifferentiatede) single mix

Answer 1

Answer is option a, i.e. concentrated targeting.

Step-by-step explanation:

Concentrated marketing strategy allows a company to focus on a particular segment or audience, rather than focusing on the entire market as a whole. For example, there are companies targeting only the toddlers, and kids to sell their products. These companies are said to be using a concentrated marketing strategy.