Question

Ralph Lauren is planning a promotion where it will showcase all of its clothing lines to buyers at retail stores. It also plans to develop a direct marketing campaign that will use social media to introduce its new seasonal styles. Ralph Lauren is using ___ with the retail showcase and ___ with the social media campaign.

Answer 1

Completing the last paragraph of the question with correct answers:

Ralph Lauren is using push policy with the retail showcase and pull policy with the social media campaign.

Explanation:

Ralph Lauren company makes use of push policy when placing their products on the retail showcase. Push policy involves taking a product towards the intended market or consumers.

Also, Ralph Lauren company makes use of pull policy when promoting it's seasonal styles on social media. Pull policy is a marketing strategy that draws the consumers of a product, to that product.