Question

Natural Essences, a company that manufactures hair products, offers "dollar-off coupons" to adult women to get them to try its shampoos and conditioners. This is an example of:

A. sales promotion.
B. publicity.
C. personal selling.
D. diversification.
E. product development.

Answer 1

A. sales promotion.

Step-by-step explanation:

Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final customers or others in the channel. This can involve use of coupons, point-of-purchase materials, samples, signs, contests, events, catalogs, novelties, and circulars.