Question

Most middlemen handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is a problem associated with which of the six Cs of distribution channel strategy?

Answer 1

Cost

Step-by-step explanation:

One of the component of Six Cs of distribution channel strategy is the Cost, which is defined as follows:

The investment cost of developing the channel and continuing cost of maintaining it.

Since the continuing cost of maintaining the brands in bad season is greater, the middleman may reject to handle brands in such season or a year.