Answer: Status quo
Step-by-step explanation:
The status quo is one of the type of pricing strategy in which the competitors maintaining the current pricing status of the various types of products and the services in the market.
The status quo objective is also known as the challenging strategy in which the various types of customers are get attracted with the good deals by maintaining the pricing level in the market.
According to the given scenario, the burger king and the McDonald are forced to lower the prices so that they can promote the " Value meals" due to facing the competition in the market.
Therefore, Status quo is the correct answer.