Question

For revenue managers working in the lodging industry the term ""Place"" in the 4P’s of the Marketing Mix refers to two items. One is the physical location of the hotel. What is the second?

Answer 1

The property's distribution channels.

Step-by-step explanation:

The marketing mix is commonly performed through the 4 P’s of marketing which are:

Price.

Product.

Promotion and

Place.

And the term 'Place' or 'Placement' in the 4 P’s of the marketing mix has to do with how the service will be rendered to the customer. And this refers to the physical location of the hotel and distribution channels, that is, how the service can be rendered to the customer and help assess what channel is the most suited to a service.