Question

Which of the following statements is FALSE of consumer dissatisfaction?a. It is a mild emotion that does not create relatively strong behavioral reactions.b. It is a negative affective reaction.c. It results from an unfavorable appraisal of a consumption outcome.d. It is a post-consumption phenomenon because it is a reaction to an outcome.e. It does not result from a cognitive appraisal.

Answer 1

a. It is a mild emotion that does not create relatively strong behavioral reactions.

Step-by-step explanation:

The statement that is false is that consumer dissatisfaction it is a mild emotion that does not create relatively strong behavioral reactions as when customers are not happy about a product or service they purchased, they have strong feelings about it because they tend to think that they paid for something that is not what they expected and they can experiment many feelings like anger, sadness and that they were deceived and even robbed which can lead to make claims to the company involved demanding a compensation.