Question

Generally speaking, differentiation is when a product, service, or brand is perceived as ___________ compared to the alternatives.

different or superior
low price
good tasting
high quality

Answer 1

different or superior

Step-by-step explanation:

Product, service or brand differentiation includes the change of the named offerings to become different to those of competitors. This is done to tackle the customer need for a diverse offering in the market, as creating the same product or services does not improve the market holistically. Differentiated service/products do not necessarily have to be higher quality or superior to the existing products made by competitors.