Question

Choose the scenario(s) below where the consumer behavior is a function of an interpersonal influence. a. You purchase a new smartphone from Verizon on the basis of your aunt’s recommendation. b. Your favorite color is blue and you buy a shirt in that color. c. You buy an Audi sedan because the CEO of your company drives one. d. You buy your fiancé an engagement ring because this is the tradition where you live. e. You buy a ticket to a movie you’ve already seen because people you work with are going to the movie.

Answer 1

Explanation: c. You buy an Audi sedan because the CEO of your company drives one.

e. You buy a ticket to a movie you’ve already seen because people you work with are going to the movie