Question

What type of research involves identifying key product characteristics that become selling​ points? For​ example, the marketing team might try to discover the most desirable app features for a cell phone.

Answer 1

Product-Specific Research

Step-by-step explanation:

Product research is an essential part of the development of new products. Analysis will help you determine important issues at every stage of the process and avoid costly errors.

Testing a prototype will help you to reject uncompromising concepts, allowing you to focus money and time commitment on goods with the best chance of commercial success.

Product-Specific Research includes finding key product features that are selling points. Sells the benefit that the product provides.