Question

Mehmet’s café sells coffee for only $.50, which is less than it costs, but Mehmet hopes customers will come for the coffee and end up buying sandwiches and pastries.

What sort of pricing strategy is Mehmet pursuing?

a. psychological pricing
b. loss leader
c. introductory offer
d. customer-led pricing

Answer 1

Answer: c. introductory offer

Explanation: After you get your $.50 coffee, you will be more likely inclined to add some croissants to your order.

Hope this helps! :)