Question

The Tampa Bay Lightning is preparing an advertising campaign in which it will contrast its products with those of named competitors on a point-by-point basis. The team is employing what kind of advertising?

Answer 1

Comparative Advertising.

Step-by-step explanation:

The Tampa Bay Lightning will name the competitor's product, and then, will use measurable attributes to make seem inferior to its own product. This is an example of comparative advertising.

Another example would be if Coca Cola launched an add naming Pepsi explicitly, and declaring that Pepsi tastes worse, or makes people fatter, or both.

Comparative advertising must always clearly indentify the competitor's product, according to the Federal Trade Commission.