Question

When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, in concept, the researcher is considering them as:

a. Two potentially similar populations.
b. Two potentially different populations.
c. Two potentially different markets.
d. Two identical populations.

Answer 1

b.

Step-by-step explanation:

Based on the information provided within the question it can be said that in concept the researcher is considering them as two potentially different populations. This is why he separated them as two groups and is looking for the significant "differences" between them. Meaning that he believes that they are two different populations and is just looking to actually find what those differences are.