Question

Carla was unhappy with her haircut. The next time she wanted a haircut, she went to a different hairstylist who Carla thought was more competent than her previous stylist. From a consumer behavior perspective, what term would best describe Carla’s behavior?

Answer 1

B. Switching

Step-by-step explanation:

Based on the information provided within the question it can be said that the term that would best describe Carla's behavior would be Switching. This is when a customer changes from one product or service provider to another completely different one within the same industry. Usually because of a bad experience or they are overall displeased with the service provided, which seems to be the case with Carla's first haircut.