Question

Byron has an interest in purchasing a motorcycle and is now looking at different models and gathering information about each one. Which type of appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs?

Answer 1

Rational appeal

Step-by-step explanation:

As against the emotional appeal, rational appeal is based on reason, practicability, function and desirability of a product or service. The rational appeal made to a customer or consumer as the quality, price and the feasible benefits of the product or service. Since Byron himself is seeking information for his new motorcycle, a rational appeal will help him reach a decision based on functional and practical aspects.