Question

Lush, a handmade cosmetics company, gives its customers a free product when they return used Lush containers. This offer is aimed at promoting recycling of the containers. The channel used by the consumers to return used containers is referred to as a:

1. reverse channel
2. rudimentary channel
3. primary channel
4. reserve channel

Answer 1

Answer: Option (1)

Step-by-step explanation:

Reverse channel is a term that tends to elaborate the backward stream or the process through which the used commodities or products , that will be further utilized in process of recycling and re-purposing of these commodities and products as the raw materials, that come from their respective customer. This process is also referred to as the channel reverse reciprocity.