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Branding efforts rely on simple images, icons, logos, words, and brief taglines to communicate enormous amounts of meaning about the organization or its products and services. The meaning depends on context. Branding magic happens when communication strategists successfully align an organization's actions, communication, and culture with the cultural contexts of key publics. This type of branding context is the application of ___________.

1 Answer

2 votes

Answer:

low-context communication

Step-by-step explanation:

Low-context communication cultures are those that communicate information in direct, explicit, and precise ways.

It is low-context since branding efforts rely on simple images, icons, logos, words, and brief taglines to communicate enormous amounts of meaning about the organization or its products and services

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User RONOLULU
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