Question

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process

A) business analysis
B) commercialization
C) screening
D) test marketing
E) product development

Answer 1

Answer: D) test marketing

Explanation: the is one of the stages in products development where the choice of the consumer is acertained,this helps to know if the consumers are satisfied with the quality and quantity of the product which will give a clearer picture to Angela and Ralph on the possible price for the low calorie desert. During this test consumers are allowed to freely make their choice and are not given prior information as it regards the test marketing exercise.