Question

A person who is in charge of social media analytics is responsible for: a. implementing a company’s entire social media program. b. measuring the results of the social media marketing effort. c. managing external engagement with customers in social media channels. d. developing the program necessary to build and assemble the features for social tools such as blogs and communities.

Answer 1

Social media analytics is responsible for measuring the results of the social media marketing effort.

Step-by-step explanation:

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.