Question

Decor, a renowned interior design services company, tries to increase its customer base through increased web presence on its site. It regularly posts photos of the spaces it has designed and encourages its followers to review its designs, and recommend the company to their friends. When these promotional efforts result in electronic word-of-mouth advertising, this is known as ___________________.

Answer 1

Answer: Earned Media

Explanation:

Decor decorating company has gained earned media, if they are able to get an online word of mouth positive remark about their design services.

Earned Media is a form of advertising where publicity is gained by a brand without payments being made for advertisement.

The positive response by customers shows that, some level of popularity has been gained by their constant posts on their web page.