Question

Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario A. Product placement

B. Guerrilla marketing
C. Sponsorship
D. Native advertising

Answer 1

Answer: Option D

Step-by-step explanation: Native advertising is a type of advertising that suits the system's style and substance on which it occurs. It works as an advertisement in many instances and appears as a photo, post or editorial.

Such advertisements minimize the awareness of users by integrating the ad into the platform's native information, using more inflammatory language such as "supported" or "label" advertising.

Thus, from the above we can conclude that the given case depicts native advertising.