Question

Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted a(n) __________ strategy.

Answer 1

localization strategy

Step-by-step explanation:

Localization strategy -

It is method to increase the potential customer of an organisation or firm , by taking care about customers behavior , purchasing style , is referred to as a localization strategy.

This method increases the profit of the organisation , as it basically attracts more customers .

Hence, from the question, Aries Travels give the freedom to its customers to customize their travel package , therefore , they are using localization strategy .