Question

Developing a "marketing plan" involves nothing more than assembling the Four Ps of the marketing mix better than one’s competitors.

a. is limited to just providing information about the marketing mix decisions and not the reasons behind these decisions.
b. is easy—and profits are virtually guaranteed.
c. provides a blueprint for how a firm will implement its marketing strategy.
d. includes no time-related details because the plan is frequently changing.

Answer 1

Answer: The correct answer is "c. provides a blueprint for how a firm will implement its marketing strategy.".

Explanation: The development of a marketing plan provides a plan of how a company will implement its marketing strategy to perform it in the most efficient way possible in order to obtain the greatest amount of profit.