Question

In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes. A. a customer value analysis B. benchmarking C. entrepreneurial marketing D. intrepreneurial marketing E. a customer lifetime value estimate.

Answer 1

A. a customer value analysis.

Step-by-step explanation:

This analysis is based on the understanding of consumers to identify and map the main attributes they look for when they satisfy a need. By conducting this analysis, the company can order the attributes and work on improving its products and services to be more appealing to consumers.