Answer:
The answer would be MARKETING
Step-by-step explanation:
"Marketing is not the art of selling what is offered, but of knowing what should be sold"
It is important to take into account the 4 p´s
1. Product Policies 
2. Price Policies 
3. Distribution Policies 
4. Promotion Policies
Influential factors can be:
1. Political Factors 
2. Legal Factors 
 3. Cultural Factors 
4. Economic factors 
5. Demographic Factors 
6. Natural resources 
 7. Socio-Economic Structure