Question

The advice to "keep it simple, stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. This is an example of which type of processing suggested by the elaboration likelihood model?

Answer 1

Central route processing

Step-by-step explanation:

The elaboration likelihood model which is also referred to as 'ELM' consists of two routes to persuasion:

1. The central route to persuasion.

2. The peripheral route to persuasion.

Central route processing: In psychology, the central route processing is also referred to as central route to persuasion, and is described as a method of persuasion. It works on the principle of thoughtful consideration related to content or ideas of the message.