Question

The marketing team would develop the advertising campaign to promote the newest product but the engineers wanted to keep all product details a secret during development. The service and operations branches of the company were also in the dark, so product rollout was going to be their initiation as well. This project has a very high:

A) Political risk.
B) Operating risk.
C) Organizational risk.
D) Integration risk.

Answer 1

Answer: The correct answer is "D) Integration risk.".

Explanation: This project has a very high Integration risk because the different functional departments of the company are not coordinated according to their decisions, instead of being an integrated whole and aiming at the same decision making.