Question

The owner of Fiori Flower and Gift Shop has noticed a gradual decline in its number of customers over the last three years. The owner suspects that many of its regular customers are now buying flowers at the newly opened Kroger supermarket. It would be appropriate for the owner to institute _____ marketing. Guerrilla Flanking-movement Vertical integration Defensive Offensive

Answer 1

Defensive marketing

Step-by-step explanation:

Defensive marketing -

It is strategy by which the company get back the previous customers , which gets taken away from any type of marketing competitors , is referred to as defensive marketing .

This case is commonly seen , where people open any shop selling the same type of product , which a nearby shop already is selling , and which can lead to decline in the customers of the previous shop , as now people gets distributed into both the shops , leading to loss of one shop .

Hence , from the question,

The correct term for the given statement is defensive marketing.